A strategy is a plan of action designed to achieve a major aim. Business dictionary¹ defined it as a method or plan chosen to bring about desired future such as achievement of a goal or solution to a problem. On the other side, communication is passing of message or information via a means from one end (person) to another. Interactive communication is engaging in dialogue; announcement is just giving out information and not communication. Communication involves feedback- that is why it is a two way path: “encoding” and “decoding”. The integration of communication and strategy which is an “art” breeds policies that address and express the aims, goals and objectives of an organization from the communication perspective, part of which depicts the kind of information to be disseminated and to whom it is to be shared; most importantly its means and approach...

Having defined Graphics as communication design, I thought of it wise to throw more light on Graphics as a discipline. The main goal of graphic design is to create a visually appealing and clear picture that invokes a certain feeling or facilitates the relaying of a particular message.  However, it takes much more than a little research to actually become a master in graphics. A graphic designer needs to have a talent for art (though, “talent” not a must), a good eye for aesthetics and pay attention to details...